Custom printed stand-up pouches are a type of flexible packaging solution that combines the convenience of a pouch with the stability and display benefits of a standing structure. They are typically made from multiple layers of flexible materials, such as plastic films or laminates, that provide barrier properties to protect the contents from moisture, light, and oxygen.

The "custom printed" aspect refers to the ability to personalize the stand-up pouches with specific designs, branding elements, logos, product information, or any desired artwork. The printing process can utilize techniques like rotogravure or digital printing, allowing for high-quality and vibrant graphics.

Stand-up pouches are designed with a bottom gusset, which enables them to stand upright on store shelves or other surfaces. They often feature a resealable closure, such as a zipper or a spout, which allows for easy opening and reclosing, maintaining product freshness and extending shelf life.

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